The Caribbean Export Development Agency (Caribbean Export) has found an increase in popularity of rums in the UK, Germany, Spain and the Netherlands over the past few years. In the new report commissioned ahead of their Absolutely Caribbean virtual expo on 17th and 18th November, Caribbean rums have been identified as having significant potential across Europe.
Total rum sales in the UK were worth £1bn last year and Caribbean rum plays an important part within that. In fact, more than half (51%) of the Top 10 Rum Brands sold in the UK are produced in the Caribbean. In Spain, the category is worth €42.3m.
In Germany, Rum, Arrak and Tafia form 10.9% of the spirits’ market. Cocktails in particular seem to be driving growth in the market as their popularity increases. Almost half of German consumers (47%) say that cocktails are their preferred style of serving when it comes to drinking spirits. In the Netherlands, rum forms just over a tenth (10.2%) of the Dutch Spirits market.
The event is supported by the West Indies Rum & Spirit Producer’s Association (WIRSPA), who represent distillers’ associations from across the ACP Caribbean and will be hosting a rum seminar in collaboration with the Rum and Spirits Academy of Europe.
 ACP stands for ‘Africa, Caribbean and Pacific’. The ACP Caribbean states are the countries that are signatories of the Lomé Convention signed in 1975. This was superseded by the Cotonou Agreement in June 2000.